Sterling Apex Capital: Your Precious Metals Firm

We’d like to think Sterling Apex Capital is the buyer’s best source for gold, silver, platinum and palladium resource. We are founded on the values of honesty, high-quality customer service, and public education. We offer regular updates and information to inform you on the potential benefits of helping to strengthen and diversify your assets by including gold and other precious metals products in your holdings.

Whether you are looking to help safeguard your retirement savings, hedge against inflation or against potential stock market volatility, Sterling Apex Capital offers precious metals in physical form, for direct delivery and for inclusion in precious metal-backed IRAs, and can help provide the knowledge base you need to realize the benefits of precious metals.

Sterling Apex Capital is a proud supplier of many exclusive specialty coins minted in gold and silver. We’ve built strong partnerships with Formula 1®, the PGA Tour, and the British Museum to bring their fans and our customers a range of beautifully-crafted, 100% exclusive licensed coins for collections.

These limited-edition coins immortalize some of the world’s most recognizable and prestigious events in exquisitely crafted gold and silver forms, in sizes ranging from ¼ ounce up to 5 kilos. Our exclusive coins could be wonderful and unique additions to any precious metals collection, and they provide the same inherent metal value to your portfolio as more traditional gold and silver bullion coins.

Click here to see our full lineup of exclusive gold and silver specialty coins.

Sterling Apex Capital was founded in Canada in 2008 by our CEO, Marin Aleksov, a 20-year veteran of the precious metals industry. We currently serve customers in the United States from our headquarters in Los Angeles, and we also serve customers from international locations through affiliated offices in London, Hong Kong, Munich (Germany), and Sweden.

Sterling Apex is committed to your satisfaction with a plain-dealing style, and we aim to win your trust with each and every conversation. Sterling Apex Capital has earned an "A+" rating from the Better Business Bureau and a AAA rating from the Business Consumer Alliance. You can read real customer reviews of our dedicated precious metals specialists on sites like Reach150 and on our customer reviews page <.

Be sure to check out some of the other areas on this website, where you can read some of the current news about Sterling Apex Capital and find a wealth of information about our many precious metal product offerings, including coins and bars for inclusion in gold-backed IRAs.

Please connect with us for all your precious metals needs and questions.

Since Marin Aleksov founded Sterling Apex Capital in 2008, the Sterling Apex name has carried across the world. Although each Sterling Apex brand is a separate, independent business, each one shares the commitment to serve diverse global customers with the finest precious metals products and dedicated customer service.

Sterling Apex Capital (UK)

Sterling Apex Capital(UK) opened its London office in 2014. This team of professionals started as a small group but quickly grew into an experienced team ready to assist customers in creating their own collection of gold and other precious metal coins as well as a personalized portfolio tailored to individual interests. The Sterling Apex UK team offers specialized expertise in selecting the right mix of coins, including older coins, newly-minted coins, and graded coins.

Sterling Apex GmbH in Germany

In 2017, Sterling Apex GmbH began operations in Germany. The company is based in Munich, where it sells bullion, proofs, and collector coins, including professionally-graded numismatic gold coins from the last several centuries. Sterling Apex GmbH, Sterling Apex Capital in the US, and Sterling Apex (UK) are separate, independent companies.

Sterling Apex France

The Paris, France office of the Sterling Apex Capital brand opened in 2021. This firm specializes in French, European, and international coins, offering a vast range including fine and beautiful graded coins.

Sterling Apex Latin America

The latest Sterling Apex brand affiliate opened recently to serve Latin America as an especialista en oro, plata y metales preciosos.